Few fashion labels are as synonymous with Florence as Gucci, and to celebrate their 90th anniversary back in 2011, the fashion house opened the new Gucci Museum. Housed in a three-story historic palazzo in Piazza Signoria, any fashion guru or aspiring fashionista will love this place. The elegantly attired doorman explains the concept to you as you step inside inviting you to view the exhibition for a small fee (that’s well worth it) or enjoy the café, restaurant and bookstore. It’s a fantastic way to spend a couple of hours.
The exhibition offers a valuable insight into the treasures of the Gucci dynasty. At about 1,700 square feet on three floors, the museum takes you on a journey over time showcasing items like early travel trunks, pigskin luggage, “bamboo” handbags, floral-print scarves created for Grace Kelly and even a customised ’79 Cadillac.
Every room has a postcard for you to collect, with an explanation of each exhibit which is elegantly laid out in large glass cabinets. The staircase is filled with framed photographs of famous people in their Gucci gear. It makes for an interesting and amusing walk.
On the ground floor, the museum has a café where you can relax and read books over a cup of coffee or light snack. There is also a full-service restaurant. Adjoining the restaurant is a bookstore filled with art, fashion and photography treat, and a Gucci store filled with signature Gucci designs, many of which are only available in the store.
Photos courtesy of Gucci Museum.